How to steal attention on social media?
While this competition is healthy, it often means that competitors tend to produce similar posts, thus drowning in the ocean of posts that is social media.
How do make Allianz unique so it stands out more among the crowd, without so much resorting to pay-to-win?
How do make Allianz unique so it stands out more among the crowd, without so much resorting to pay-to-win?
Experience first, business later.
Our strategic approach was to also create relevant and relatable content using different media formats, which include fun and engaging content that can be shared by agents as well.
We had to ensure our work is real, authentic, and original. And yes, a BIG NO to stock photo-ish visuals as users are already bombarded with hundreds of similar ads, day in and out! We had to stand out from the rest and create a strong brand presence.
We maximised the budget given to us and experiment with both creative and straightforward postings. Our goal was to create thumb-stopping posts, in order for Allianz to be on the top of their minds.
We had to ensure our work is real, authentic, and original. And yes, a BIG NO to stock photo-ish visuals as users are already bombarded with hundreds of similar ads, day in and out! We had to stand out from the rest and create a strong brand presence.
We maximised the budget given to us and experiment with both creative and straightforward postings. Our goal was to create thumb-stopping posts, in order for Allianz to be on the top of their minds.
MARKies Awards Malaysia 2021
Most Creative Audio: Bronze
Most Creative – Social Media: Merit
Most Effective Use – Audio: Merit
Most Effective Use – Content: Merit
Most Effective Use – Social Media: Merit
Team Members
Client: Allianz Malaysia
Agency: MediaCliQ
Lead Designer: Lee Man Kit
Senior 3D Animator: Raymond See
Junior Designer: LingLee Chai
Junior Designer: LingLee Chai
Head of Copy: Zafri
Senior Copywriter: Reyna Gopal
Client Servicing: Sharon Tan
Lead Social Executive: Yvonne Yong
