Customized light tube/stick as decoration surrounding the “ Avenue K’ logo. Bringing up a sense of savvy- trend and avant-garde with clean light strikes.

Ratio 1:1 Vintage Sartorius (mechanic sewer that created elegant fabric) has beautifully sew out a visual graphic by using colorful threads & buttons surround the logo “ Avenue K”.

Customized mannequin dressed in Avenue K’s fashion tenant’s products with the UK street background. An interactive fashion product showcase in escalator space. As a decoration and also a product showcase method.

Customized mannequin dressed in Avenue K’s fashion tenant’s products with the US street style. Ladies are doing make up in front the mirror. This is  an interactive fashion product showcase in escalator space. As a decoration and also a product showcase method.

 FANCY ILLUSTRATION

Illustrate the elves are decorating the mall with gigantic size ribbon, scissors and sewing yarn in 3D model form.

FANCY ILLUSTRATION

Glowing “Avenue K” logo featuring the illuminated butterfly and the galaxy at the top of the ceiling.

Customized mannequin dressed in Avenue K’s fashion tenant’s products depicting our daily acts/ routines to show the friendliness and approachable image of Avenue K, such as get a taxi cab, jogging, high tea,chatting and so on. Mannequin can be manipulated not only as an interactive product showcase media to benefit and increase the exposure of landlords( fashion and other categories such as food and beverage, showcase together) but also an art piece to fill up the space.

Inspired by the runaway projects, we transform the tunnel into a mini fashion show. Displaying Avenue K’s tenant fashion products with trendy atmosphere and flashing light. With the hot Tropicana sunset background, introducing the unique Malaysia’s fashion trend.

Visitors/Shoppers can experience what

does it feels like to be a model as they also get to notice the latest trend.

Customized

L-shaped social place to surround/ fill up the empty space.

Bar like design allows people to  relax and social to each other.

This is also a place allows people to recharge their electronic devices while they making social interaction to each other.

   

Hanging couch allows visitor to relax and social at the same time. 3 couches in one spot/ a group. People could sit or rest inside the swinging  coach so called “White Coconut Coach” and chatting to each other. 

Transforming the tunnel into a little Myeongdong, Seoul, fashioned leading street. Crowded and packed window display of Avenue K’s  

Inspired by the Alice in the Wonderland’s Rabbit hole.

Custom made vintage wardrobe perfectly fit the space of the elevator entry.

The illuminated base of the wardrobe unveils the imaginary fashion world with the floating cutlery and clothes.

Wardrobe from bottom perspective.

Transforming the tunnel into a little Myeongdong, Seoul, fashioned leading street. Crowded and packed window display of Avenue K’s tenant store. Enjoying the window shopping experience and get informed what’s the latest Items and launch promotions. 

Instead of using the cliché washroom signage as direction, buttons and threads has combined and created into a beautiful art piece depicting two different gender in stylistic appearance on the wall respectively.

Numerous buttons create the body form and threads as the hair and other decorative elements.

Creating a flow to lead the visitor/ shopper to reach the washroom under the guidance of an art piece.

Buttons + Threads= Element of Fashion 

Thank you so much for your time in reviewing these idea generations!

    ~Nelson Tse