To better learn about the multifarious process of branding, I had the opportunity tore-brand a preexisting company of my choice. The new brand required a detailed brand analysis, logo, letterhead, business cards, and a minimum of two ephemera pieces.

After selecting Kendall-Jackson Winery and thoroughly researching their company, my brand began to take shape in their traditional techniques, family focus, and dedication to quality. Clawfoot tubs were once a sign of wealth and class; however in modern times they serve as an icon that tips its hat to another way of life. The logo, therefore, needed to project this idea while maintaining a sense of freshness and personality.