The New York City MTA has partnered with Control Group to create new digital touch-points that will deliver a better experience for daily commuters and visitors, as well as help the MTA develop innovative ad revenue models. The new On The Go interactive HD displays will deliver real-time information, including simple visual station directions with transfers and line alerts, countdown to train arrival, relevant service updates, and a digital content loop. Up to 90 new installations will be placed at top New York City subway stations that service more than 4 million riders each day.
Feburary 2014 / Gizmodo
Year: 2013
Team: Sahar Badah, Mike Clare, Anthony Dines, Joshua Hester, Paul McConnell, Erin McGill, David Nelson, Colin O'Donnell, David Phillips, Chris Ross, Matthew Young
Team: Sahar Badah, Mike Clare, Anthony Dines, Joshua Hester, Paul McConnell, Erin McGill, David Nelson, Colin O'Donnell, David Phillips, Chris Ross, Matthew Young
