BOX museum
BOX is a new international zone for contemporary art and design.
The place itself holds no permanent galleries; large movable partitions allow
new spaces to be formed; spaces that suit each and every exhibition or event
itself. Inconsistency is the name of the game: BOX changes with each event and adjusts to different materials according to its contents. An international exhibition space needs to have a strong front and welcome visitors in both Icelandic and English. It needs to distinguish itself from other museums in Iceland and be
on par with those abroad: Modern, experimental and dynamic.
BOX is a new international zone for contemporary art and design.
The place itself holds no permanent galleries; large movable partitions allow
new spaces to be formed; spaces that suit each and every exhibition or event
itself. Inconsistency is the name of the game: BOX changes with each event and adjusts to different materials according to its contents. An international exhibition space needs to have a strong front and welcome visitors in both Icelandic and English. It needs to distinguish itself from other museums in Iceland and be
on par with those abroad: Modern, experimental and dynamic.
All publication is designed to accumulate, forming a timeline or index of the museum. Accordingly, visual presentations need to form a loose chain of sorts. The "Box" surrounding the titles and headings runs through the entire design.
