Sunpride Kaleidoscope
When Sunpride want to refresh their image brand into "Liberating, Youthful and Soul", i was so excited for their bravery to breakthrough their previous brand image. It's challenged me on how to inject the joy into their annual promotion. I came up with several concepts, one of the best is Kaleidoscope...it's fruit, joy and youth!
Unfortunately...their first vivid brief was decreasing as the time goes by and in the end..either the execution, production and concept are back to their 'safe' mode. Well.. i always appreciate whatever their decission..but it's too bad to kill the concept.
Client : Sunpride
Year : 2013
Project : Sunpride Annual Promotion 2014 (proposing concept)
