University Custom Publishing
Website
Website
University Custom Publishing is a stand-alone division of the University of Southern California and is the largest campus-based publishing operation in the nation, serving over 40 distinguished academic institutions throughout the U.S. The challenge with this project was to create one website that could serve three very different audiences. The solution entailed designing a homepage that functioned as a traffic controller with three clearly defined portals. This concept was reinforced with a color-coded navigation and header system that helps users ensure that they are always in the right place.
Agency: USC Design Studio
Client: USC Bookstores
