My Little Red Shorts is a french start-up primarly specialized in technical clothes for Sport teams. In 2018, its founder Nicolas GOURY stated it was time for his company to open to global sportswear and ready-to-wear fashion. To mark this evolution, he asked me to completely redesign the brand identity with a more versatile logotype and to create all its visual communication.
Project Date: 2018-2019
https://www.mylittleredshorts.com/
Project moodboard & values
Final logotype
The logotype has three variations depending of the use.
Stamp
Brand identity and Visual Communication
Promotional photo with branded clothes
