Offstreet is an online platform to get homeless people back to their normality. On the basis of the stories behind the people, Offstreet offers multiple unique ways to offer them help. With Offstreet, you know where your money is actually going to and you will feel like you are really helping.

With this platform, Offstreet is targeting charitable people that want to help others. The unique thing about the platform is that people get more back from their money that they're giving than they would with other charity organizations. Offstreet puts a lot of effort in showing the story behind the people you're helping and even creating a connection with them in an unobtrusive way, but where you really feel like you're helping someone. They also offer multiple unique features like for example the online store where you don't buy something for yourself (again), but something that instantly goes to the person you want to help. By doing this, Offstreet also consciously or unconsciously encourages the homeless people to get up and show up in their best way on the platform, show that they want to get help and are willing to put effort to get back to their normality.

Simplicity

Angular look

Multifunctionality

Bringing a message

Reusability

Convenience

The mission of this project was to make a notable and appealing street sign that will get the attention of people walking by with a strong message. Everyone is targeted because everyone should have attention for people living on the street.

It is a problem that everyone is always walking by homeless people and acting like they don't exist. This makes the already hard life of homeless people even harder while giving a simple smile is very easy to give. The purpose of this campaign is to create awareness and let people know that there is a story behind every person. People need to face the facts and think about how bad the situation is for some people.