VITA COCO'S BOOSTED, A COCONUT-POWERED PICK ME UP.
Fueled by coconut-derived MCT oil, Vita Coco's Boosted provides all day energy and mental focus. Influenced by 1940s bicycle racing posters, Boosted's packaging telegraphs cheery, natural energy while remaining in line with Vita Coco's vintage-inspired identity. In addition to packaging design, a set of quirky, stop motion animations were created for the product launch.
