During my time at BDM I was responsible for developing new ideas and strategies for the company to approach new businesses, and then taking these new approaches and applying them alongside the existing techniques established by BDM themselves.
Working with the existing identity, the task was to introduce a visual style for the company that could be used across different mediums and be adaptable enough to suit the individual needs of the company at different intervals and for subject matters.
I worked as the head of a two man team, I was responsible for idea generation and production, and my creative partner was in charge of copy writing and technical advertising aspects of the projects.