Busha is on a mission to drive mainstream adoption of digital assets in Africa,

and are looking to onboard the next million Africans into the crypto economy.

Busha have embraced a narrative of reliability and simplicity, while

prioritizing empathy with its users, evidenced by the seamless and

personalized experiences they consistently offer.

The goal of this rebrand was to embody this narrative into a fresh and modern look.

 

 

After careful consideration and hours of brainstorming, we came up with a refreshed mark and brand identity that we think conveys values of the brand: simplicity, speed, and people orientation.
 

 

The new logo reflects a minimal and modern look. The three lines embody three keywords - reliability, simplicity and empathy.

 

The 60 degree angles emphasize reliability (quick and uninterrupted transactions)

 

 

Overall the simple and unique mark expresses the intentions and core values of the brand.