"Altitek"  supplies Russian companies with chemicals of leading manufacturers of the world. These chemicals are used in a wide variety of industries, extending equipment's life and allowing it to work under corrosive environments. "Altitek" represents on Russian market such famous brands as Loctite, Molykote, Teroson, Dow Corning, Hysol, Chemtronics and other.

 

 

Association of  "A" and а liquid (or a drop) became the main vector. It was selected jointly with the customer when searching the grapheme. A few sketches are shown below.

Logo contains characters directly associated with the production of "Altitek" — means adhesives, sealants, greases, lubricants etc. The central element of the mark — a drop. Connection of elements also forms a grapheme of the letter ''A".

 

 

The name "Альтитэк" ("Altitek") originates from "Altos" (Latin: "high") and "technology." Slogan under "Altitek" can be translated from Russian as "Attention to detail."

 

 

Additional visual motive of corporate identity is a fine line (orange or white), "the slash" at an angle of 45 °, pointing to the right and up. In stationery and promo prints "the slash" appears as a connection border or junction, both literally and figuratively. 
 

 

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