Launched on World Earth Day, we helped Vitasoy, a pioneer of soy milk, declare its mission to Grow a Better World. The new brand platform encourages people to drink plant milk as a more sustainable option for the planet by leveraging the significant trend towards plant-based foods and beverages.
Our new design system had to work with their existing packs. We created a look that could accompany the new brand platform "let's grow a better world". We took the common circular shape from their logo and pack artwork and used that as a main element in our VI. We also developed a softer more modern colour pallet which was derived from their packs.
