Local SEO is becoming essential to gain and maintain a competitive advantage in the digital age. If you are a business or brand that wants long-term search engine success, you must implement a solid local SEO plan.

What is Local SEO?

Local SEO is a powerful form of local online marketing focused on providing results based on the current search engine location. For example, if you start a search query for "pizza in Edmonton" on Google, some businesses will be shown at the top that sell pizza in Edmonton. The question is; If you have a pizza place in Edmonton, does Google show your business in its results? Local SEO will help you optimize your site or a page on your site to appear in local queries in search engines.

In recent years, local SEO services has gained unprecedented popularity due to the increased use of smartphones and improved Internet access. Millions of online customers use search engines and business directories like Yelp to find relevant businesses in their neighborhood. In 2017, 86% of consumers used the internet to find a local business. Here's what you can do to master local search:

Google My Business is Key

Google My Business is an incredibly important and easy-to-use tool that helps organizations and businesses manage their online presence on Google. Without this tool, you will not appear in local map lists in the search results that Google displays for most local search queries. Make sure to add all the necessary information to your profile.

It takes you a few simple steps to create, verify and activate a page for your business on Google My Business. Once your profile is fully verified and activated, it's time to optimize your presence. Google offers you a variety of features that you can use to optimize your Google My Business listings.

On-Page Optimization

On-page optimization refers to all kinds of SEO-related activities that you do on your website. On-page factors account for more than 20% of the elements that help a website rank in terms of local SEO. From title tags and meta descriptions to NAPs (name, address, phone number) and images, make sure every element on your site page is optimized for local search. Make strategic use of local keywords while optimizing title tags, image alt tags, and meta descriptions.

Mobile Optimization

Your SEO service efforts will go nowhere unless your website is fully optimized for mobile devices. Having a mobile responsive site is critical for your business as Google continues to update its mobile search algorithm to display listings that are easily viewable on mobile devices.

Mobile optimization is important because most local searches are done on mobile devices. Think beyond intuitive user experience, interface design, and responsive layouts to serve your local customers well. Put your site through Google's mobile optimization test to see its position.

Use of Local Content

When you optimize a business website for local search, incorporate local keywords into your content. For example, you can add the name of your local area to your most important keywords that reflect your business. Local keywords tend to have lower search volume, but they produce excellent results.

It's a great idea to create a separate blog and local news section on your site. By doing so, you will be able to post regular content about your events related to your niche. Local businesses like plumbing, legal services, restaurants, etc. They have a lot to gain from implementing these basic SEO tactics.

Be Authentic

It is essential to be as authentic as possible when listing your business on different platforms such as Yelp, Google or Bing. Keep updating your business information; upload current, original and high-quality images. Fake or edited images can harm your efforts. Also, respond with constructive comments when someone reviews your business.

As a tech savvy company, you need to develop an effective local SEO strategy to get the most ROI from your marketing budget. If your business doesn't rank high in your area, you could be losing customers to your competitors. Use local SEO as a tool to outperform your competitors.

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