B.C. Hasaram & Sons Ayurvedic Products
Based out of Uttarakhand, BC Hasaram & Sons is one of India's largest and oldest seller of Ayurvedic products and remedies targeted to tier 3 cities and census towns across the country.
As a visualizer and copywriter, I was tasked to enhance visual ideas for the brand and connect with the trends to gain, maximum reach for the brand. We relied on minimalism and regional medium of communication to grab the attention of the audience similar to the traditional ways the brand was following in their OOH media.
