Description

For its first TV campaign since handing Steve the reigns to its communication, PicWicToys presents a crazy Christmas race in the one place that makes all the difference in the industry: its play stores.

Christmas is of course the most expected time of the year for a toy retailer such as PicWicToys. And because its 45 stores are not just stores like any other, but actual playgrounds, Steve decided to make this differentiating asset the centre of its Christmas campaign.

The PicWicToys store is turned into the set of a frenetic chase… on 12-Watts racing cars! A TVC that takes inspiration from blockbusters and makes us dive into a vor- tex of pure childhood fun.

Film advertisement created by Steve, France for PicWic Toys, within the category: Retail Services.

CreditsAdvertising Agency: Steve, France

Co-CEO: Grégoire Soufflet

Co-CEO and Chief Creative Officer: Guillaume Lartigue

Creative Director: Edouard Dorbais

Copywriter: Aymeric Druaux

Art Director: Isaora Le Jeannic

Strategic Director: Laure Lagarde

Group Account Director: Diane De Plas

Project Manager: Morgane Schafer

Project Manager: Laureline Levy

Head of TV prod: Dorian Salort

Production

Production: Blacktool

Director: Blacktool

Producer: Elodie Andurand

Post-produce: Françoise Hernandez

Post-Production: Blacktool

Post-Production SFX: Machine Molle

Sound Production: Tranquille Le Chat

Sound Producer: Laurent d’Herbécourt