Blanc! is a design, creativity and innovation festival. It is a meeting point for creative professionals. It takes place annually in Barcelona (at Museu del Disseny) and sporadically in other cities. We are in charge of the digital communication strategy and content management on the Blanc! website and social networks throughout the year and during the festival.
Challenge
The presence of the festival during the year needed to improve and increase beyond the festival week. Despite being a professional meeting, the festival becomes a sort of party that fosters synergies between professionals, students, sponsors and brands. Strengthening digital media was a priority to expand audiences, to sharpen the communicative
voice tone, and ultimately, to consolidate the festival.
Solution
We created and produced specialised content according to the global marketing strategy
and the festival target. We curated original content on the blog and social networks that
established a brand narrative in all digital media. We also managed collaborations with sponsors and partners, and organised contests and other activation actions.
