The Museum for New Advertisment was founded to explore the visual and cultural impact that
advertisment has on our modern day society.
advertisment has on our modern day society.
The Logo consists of the two letters M + W. Combinded they make a new form, that also contents the
letter N which brings all three letters together in a wave like form. Two little corners are left to grant higher
recognizeability.
letter N which brings all three letters together in a wave like form. Two little corners are left to grant higher
recognizeability.
The exhibitions will be made by students from the University of Applied Art in Offenbach. Different topics will
emerge and to make the whole thing more fun the logo in its simplicity can be varied.
emerge and to make the whole thing more fun the logo in its simplicity can be varied.
The final part of the project was a poster design for the first exhibition, which will be called "Maschen der
Werbung" which can be roughly translated to tricks of advertising. The german word "Masche" can mean
mesh and trick at the same time. So i created a series of poster, that deals with the mesh and symbols of
advertising, such as the farmer and his cow, representing ecological products. The repitition reveals the
symbolic character of the icon.
Werbung" which can be roughly translated to tricks of advertising. The german word "Masche" can mean
mesh and trick at the same time. So i created a series of poster, that deals with the mesh and symbols of
advertising, such as the farmer and his cow, representing ecological products. The repitition reveals the
symbolic character of the icon.