Event-based promotional packaging: Premium wine collection for French National Day/Bastille Day (Jour de la Bastille/ Fête Nationale), celebrated on the 14th of July. A set of three premium wines, each bottle is made to represent the colours of the French national flag, i.e. blue, white and red and celebrates the outcome of the French revolution, i.e. Liberty, Equality and Fraternity respectively.
Labels
Blue label for bottle and cap depicting Liberty: The illustration on the front is a golden silhouette of ‘Liberty’ herself, as personified and portrayed as an allegorical goddess-figure by the French artist Eugène Delacroix in his iconic painting ’Liberty Leading the People’.
White label for bottle and cap depicting Equality: The illustration on it shows a balance that symbolically represents equality.
Red label for bottle and cap depicting Fraternity: Golden silhouette of two people holding hands, signifying unity, brotherhood and harmony.
Digital mockup of the labels on wine bottles
Front
Back
Photography of the labels on wine bottles
Storage box for the wine bottles
A cardboard box with inner satin lining gives it a luxurious feel while display windows enable the bottle labels to be visible from outside. It is the outer package that presents the three bottles as a festive collection for French
National Day.
Front
Back
