Fxra is an Egyptian online multi sided platform for gadgets, accessories, and tools targeting laborers working in various industries including carpentry, electricity, plumbing, gardening, cars maintenance, and manufacturing among others. The platform operates as a communication tool that connects laborers ( buyers ) with brands/stores ( sellers ).
The idea emerged from having an underserved market in which one of the founders operated as an authorized dealer. Through his expertise, we found that the market is lacking an organizing entity, since traders sell at varied prices and usually not the original tools. Also, sometimes there’s no guarantee provided and certain brands' pieces experience long shortage periods. Therefore, gathering the whole mark under one roof would help in providing a better experience for clients, and leave the market free of any monopoly. It would also pave the way for new entrants either brands or stores to trade in an economy free of pressure.
The idea emerged from having an underserved market in which one of the founders operated as an authorized dealer. Through his expertise, we found that the market is lacking an organizing entity, since traders sell at varied prices and usually not the original tools. Also, sometimes there’s no guarantee provided and certain brands' pieces experience long shortage periods. Therefore, gathering the whole mark under one roof would help in providing a better experience for clients, and leave the market free of any monopoly. It would also pave the way for new entrants either brands or stores to trade in an economy free of pressure.
