This was a simple and fairly straight forward approach to building a landing page. I chose to use an orange color as the call to action button because I wanted to invoke a sense of adventure and cheerfulness.  There are two main actions that users would take on this landing page. 

1. Interact with the widget.

This would allow the user to see the exclusive prices and services that Skillful Travel offers to its members. 

2. Click the "Join Now" button

This is the main purpose of this landing page; to get users to enroll in the service. That is why the "Join Now" button is so prominent on the page and is displayed with an orange color. 

Thank you for viewing!

Inquiries: 

huntermoranville.ux@gmail.com