BRIEF:
Communicate the new opening of Carrefour Market in Sanremo (the city of the famous Festival della Canzone Italiana).
Communicate the new opening of Carrefour Market in Sanremo (the city of the famous Festival della Canzone Italiana).
IDEA:
We've created a series of posters inspired to the festival: the products on sale during the launch were associated with some of the most famous Sanremo's songs, and the
If you're not italian, this can be explained very easily with this example:
Olive oil sings "I believe I can fry"
The 27th September 2013 Carrefour market opens in Sanremo.
AWARD | 2014: IF! Italians Festival (ADCI - Art Directors Club Italy) - 2 shortlist (Copywriting, Outdoor)
Client: Carrefour Italy
Agency: Saatchi & Saatchi Milan
Executive creative director: Alessandro Orlandi
Client creative directors: Paolo Montanari, Paola Rolli
Art director: Matteo Sozzi
Client creative directors: Paolo Montanari, Paola Rolli
Art director: Matteo Sozzi
Copywriter: Giovanni Adamo
Photographer: Lorenzo Scolari
Photographer: Lorenzo Scolari
