As a class project, I was to create a mass advertising poster for print. The media for advertisement to go on were magazine, newspaper and an outdoor forum. It had to be industry standard and an ethical advertisement. The ad had to convey the message, for that a minimal design, bold and easy to read font, and high quality image was ideal.

Orange is attention-grabbing colour specially for young people, and black and white colour make a good contrast with it. 

My concept for this advertisement was that straight line graphic represents a normal mood or life, but when using the headphone listening to music, the impact of headphone quality raises the heartbeat. So, it is a kind of reaction which completes the name of the headphone.