The new herbarium
Medicinal plants, like never seen before
An iPad app that lets users experience the world of medicinal plants like never before.
A redesign of the traditional herbarium that explores the use of digital mediums and data visualization to explain complex processes and provide in-depth information on medicinal plants.
The end result is an iPad app that shows the properties of medicinal plants in a way that not only is accurate but it is carefully crafted to engage readers and reach younger audiences.
Read the full case study here.
About the herbariums
Books are not the only source of knowledge
Medicinal plants have been the subject study for thousands of years for theirhealing properties. This knowledge has been passed down from generation to generation through books called herbariums.
Today, the study of medicinal plants, is not only restricted to books, but we also have technologies that are capable of collecting large quantities of data.
There are also scientific studies being published on a regular basis, but they are generally difficult to understand for a non-specialized audience.
The result: an iPad editorial app
A delightful way to discover the world of medicinal plants
The content of the app is carefully curated so that the user can acquire significant knowledge without getting overwhelmed.
Flow and structure of contents
Storytelling at its best
The app follows a linear flow, from left to right. It is structured into articles that can be read one after the other like a book, or on its own, like a magazine.
Typography
Easy to scan, read and enjoy
3 different typefaces have been combined to establish information hierarchies.
We created a grid carefully designed to provide a comfortable reading experience on the iPad.
Custom icon set
The details that make the difference
Icons help provide a first idea of the content even before reading it.
By going the extra mile and creating custom iconography, we crafted a more recognizable, meaningful, and engaging experience.
Infographics and data design
Simpler, user-friendly information
Presenting too much content at once can be overwhelming. We layered the information, instead of forcing the user to absorb it all at once.
Curated images
Photos you can’t stop looking at
Every image has been carefully selected to match the photos our target audience likes the most on social media.
All the photos are selected and edited to be consistent throughout the app. The main goal was to achieve relatable images that look organic but that have an artistic intention.
This project has been carried out by the need to redesigning the herbariums, as they have not evolved at the same time as technology. We firmly believe by joining technology and knowledge, great things can happen.
Thanks for watching.
