Creative process behind a conceptual ad campaign for a blue-collar Onboarding & Verification software
MAY 2021
Brief
We need to conceptualise a Linkedin paid marketing campaign for blue-collar verification solution. In our messaging, we should refer to the pandemic in some form. Talk about how blue-collar workers / firms are at the frontline and how AuthBridge can help in business continuity, risk reduction and quick turnaround times.
We need to conceptualise a Linkedin paid marketing campaign for blue-collar verification solution. In our messaging, we should refer to the pandemic in some form. Talk about how blue-collar workers / firms are at the frontline and how AuthBridge can help in business continuity, risk reduction and quick turnaround times.
Target audience
HR Managers, Talent Managers, CHROs, CEOs, CXOs, HR Community
HR Managers, Talent Managers, CHROs, CEOs, CXOs, HR Community
Industry
On-demand / Gig economy,
Blue-collar startups
On-demand / Gig economy,
Blue-collar startups
Channel: Linkedin
CONCEPT STATEMENT
The blue-collar employees like cab drivers and delivery partners are the real frontline workers who deliver groceries, essentials, medicines, drive people to hospitals, etc.
"They make sure our cities are functional despite COVID-19 lockdowns."
Idea distillation
Let's show a city in the backdrop and bring out the COVD-19 theme visually. The copy will be about end users at work, keeping the city functioning smooth. The messaging will be about the blue-collar onboarding software and its benefits while positioning AuthBridge as the trust-enabler. The call-to-action copies will reinforce the idea with a clear call-out.
Creative Direction: Avanika Mote
Copy: Avanika Mote
Design: Utkarsh Kaushik
Thank you.
