SOCIETY was born during the 2020 quarantine as an alternative media project covering politics, climate, culture, and science topics. The founders' goal was to build up a media outlet with a particular focus on honesty and transparency, yet wrapping these values on an authoritative perspective. In times of uncertainty and with political events and global issues triggering people's disbelief in the media, SOCIETY strives to create a community for the people, by the people. SOCIETY wants to be perceived as human, imperfect, and uneven. Still, they want to be a trusted and well-respected publication that enchants their audience with quality journalism. (Fictitious case)

This case's challenge is to design a brand identity and a first visual framework anchored in the following dimensions of the brand:

Thanks for your time.

The full version of this case, as well as more cases, are available on jorgevicente.me