Each Print ad will feature a small mishap that most people expereince on a daily basis that can ve soulved with one of the new features of the Fiat.
Each Print ad will feature a small mishap that most people expereince on a daily basis that can ve soulved with one of the new features of the Fiat.
The billboard will mimmick the print ads, but at a larger scale.
The Out of Home installations will consist of Fiat photo booths, made out of hollowed out Fiats. The photos will be taken while the participants are getting ready, instead of when they are posing, enforcing that when there are 500 reasons to freak out, Fiat says No Big Deal.
The Microsite will function similarly to the micro blog site fmylife.com. Viewers can upload their own NBD moments and photos, and enter the NBD Moments contest as well as check out the specifics of the car. The contest will feature the NBD moment in Fiat's next print, outdoor, or online ad and give out tickets for 500 Fest.
The mobile application will reflect the look, feel, and function of the microsite.
A Pandora station will also be created, playing trendy Indie music as well as Italian hits, which plays homage to the car's Italian history and plays to the target audience's musical heart strings.
We will be creating an event where popular Indie bands play (simlar to various trendy music festivals). The 500 Fest will be hosted by Fiat and along with the music there will be Fiats at the event to test drive as well as representatives handing out giveaways and informing those in attendance about the car.
