This is an ad we made for Knowit about gender stereotyping in AI.
Voice assistants are caring, friendly, obedient – and female. What happens if we feed them with male clichés instead?
Full credits:
DEPICTION
David Sandell – modelling, texturing, lighting, animation, compositing and grading
Oskar Vallinder – animation, editing and sound design
David Sandell – modelling, texturing, lighting, animation, compositing and grading
Oskar Vallinder – animation, editing and sound design
KNOWIT
Annika Frankel – art director
Figge Wulff Wasberger – art director
Viveca Bertilsson – project manager
David Birde – copywriter
Annika Frankel – art director
Figge Wulff Wasberger – art director
Viveca Bertilsson – project manager
David Birde – copywriter
Music by Sanctus Audio
