We created a collection of animations for the launch of the Pixel 6, designed across multiple curated screens in the Google Store, New York. Collaborating with the brilliant 1stAveMachine & Found we built and animated six videos, that were designed for the unique box-screens around the store. Directed by the excellent Roman Rütten.
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This is a little montage from the final collection of 6 videos. Each one focussed on a key feature of the new device.
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These are some early concept animations, used to agree how playful the overall style would be.
This approach was later changed to reduce the playfulness, at the client's request.
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A little behind the scenes... Here's a collection of After Effects captures to show some of the type animation work.
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Thanks for watching!
