MOBILE AD CAMPAIGN FOR A REAL ESTATE CLIENT
'Hampton Associates' Mobile Ad Campaign
'Hampton Associates' Mobile Ad Campaign
Initial Proposal
The brief was to create a simple rich media gallery unit that would introduce client's new branding. The client supplied an old version of their logo and their new brand guide. Swipe-to-reveal function was used to reveal a new logo followed by a circular gallery that would offer a super smooth transition between slides.
Live Campaign
The client loved the concept and asked to keep the build as close to the proposed concept as possible. It was decided to take out the swipe to reveal function and introduce an animated intro. The gallery was updated with pictures and updated text supplied by the client.
Hamptons loved the design and seen a very positive result in the engagement and click through rate of this ad. Pleased with the successful results of the campaign in 2020, they decided to re-run the campaign with the same design adding the additional 30k to the initial budget.
Hamptons loved the design and seen a very positive result in the engagement and click through rate of this ad. Pleased with the successful results of the campaign in 2020, they decided to re-run the campaign with the same design adding the additional 30k to the initial budget.
OTHER MOBILE AD CAMPAIGNS FOR REAL ESTATE
'Latimer' by Clarion Housing Group
This was a proposal for another real estate company where I focused on the idea of a 'good-memory-making'. The design featured some subtle animation mimicking their branding and was styled as a photo album. The gallery showcased both properties and some lifestyle images for each house inviting users to think of what kind of house they need for their own stage of lives.
'Get Living' Property Management Company
This unit was designed and developed for Get Giving who wanted to advertise properties in 3 of their locations. It starts with a playful intro followed by 3 columns that expand into galleries showcasing the interiors of the properties.
