Press:
5 Para a Meia Noite (Portugal)
Publico/P3 (Portugal)
Porto Alive (Portugal)
Emprego pelo Mundo (Portugal)
manda-te.com (Portugal)
RTP (Portugal)
Querida Júlia (Portugal)
Ads of the World (International)
CreativeMove (Thailand)
Feature:
Young Creatives Portugal (Portugal)
SOL (Portugal/Angola)
Clube de Criativos de Portugal (Portugal)
Associação Portuguesa de Profissionais do Marketing (Portugal)
Conferences Speaker:
Beta-Talk #7 (Guimarães, Portugal)
Seminar "Youth Capital" (Braga, Portugal)
CV over Wheels Campaign
Tired of precarious jobs this 24-year-old young man is making a campaign to promote his work and consequently his CV.
He created a different curriculum, attached it to a bicycle and started distributing his experience on the streets.
But he didn't stop there! He called a friend and they made a video to project his idea outside Portugal and that way satisfy Passos Coelho's wishes of getting a future abroad.
The video, that doesn't pretend to be viral but expects to be seen with good eyes by the employers, shows a short timeline of Ivo's life with a demonstration of his daily life.
Without a degree, but already wih lots of experience, the young man has on his record design works, photography, comunication, social networking and edition of contents.
Here's the following balance for the concretion of the campaign (where it's not included the dinner payed to friends):
He created a different curriculum, attached it to a bicycle and started distributing his experience on the streets.
But he didn't stop there! He called a friend and they made a video to project his idea outside Portugal and that way satisfy Passos Coelho's wishes of getting a future abroad.
The video, that doesn't pretend to be viral but expects to be seen with good eyes by the employers, shows a short timeline of Ivo's life with a demonstration of his daily life.
Without a degree, but already wih lots of experience, the young man has on his record design works, photography, comunication, social networking and edition of contents.
Here's the following balance for the concretion of the campaign (where it's not included the dinner payed to friends):
-Renting a bike: 11€/day
-Graphic CVs: 40€
-Big CV: 15€
-Business Cards: 34€
-Business Cards: 34€
Creative Director: Ivo Rainha
Copywriter: Ivo Rainha, Rafael Lino
Film: Rafael Lino (Lumatera)
Design: Ivo Rainha
Motion Graphics: Rafael Lino (Lumatera)
Copywriter: Ivo Rainha, Rafael Lino
Film: Rafael Lino (Lumatera)
Design: Ivo Rainha
Motion Graphics: Rafael Lino (Lumatera)
Production: P'ro Mercado
Ivo Rainha: www.behance.net/ivor
P'ro Mercado: www.behance.net/promercado
Lumatera: www.lumatera.com
Thanks for watching!
