VANCARAVAN
Van rental platform from Russia
for the World
Role: PRODUCT, BRAND & UX & UI DESIGNER
Date: 2019 - 2021 (discontinued)
While the whole world collapsed and countries shut their doors for visitors, we looked at more cozy way to travel. We made the VANCARACAN.
The Problem
People all across the world become an imprisoners of their city, without a chance to travel abroad. Less than 50% of citizens know what van is, and more than 80% haven't use them.
The Solution
Provide a service that would show the other way of traveling. It should be as common as flying on planes.
The Outcome
We made a functional MVP fast, connected the offers all around the web and launched it in test mode in Russia. We got an attention of users that never knew of vans and were excited to try.
Mobile experience of searching the van
Product card with full information
I was reached out by my friends to help them with a new exciting idea. They showed me how they want to bring back travelling. The idea is common for European users. They wanted to give the same experience for more inexperienced countries: Russia, Ukraine, Belarus. Also it should be scaled to more and more countries, providing the same experience.
Get the Van and start travelling.
Get the Van and start travelling.
Creating an offer for clients with vans to rent
A desktop experience of creating an offer
The platform was made to connect travellers and Van owners providing Airbnb like service. Van, RV, Caravan — is a house on wheels, known by travellers for many years as it’s more flexible to travel on. No rush to the airport, no cancelling reservations, more joy and nature.
What made it so fast
The main course was to get what’s already done (Material UI Kit) and make it work for our project. The open source library is a huge UIKit of already developed and pre-coded components to be used almost like drag'n'drop.
We were on a rush to ship the service to prove the main hypothesis: People don't know how to travel differently.
We were on a rush to ship the service to prove the main hypothesis: People don't know how to travel differently.
An engagement with users with blog posts. This should be the place to share their experience.
Payments and offering info for customers
An acquiring success screen
Within a months of successful small launch we headed to more complex stuff as building an accounts for every user, a book calendar, implementing payments. We also build a blog for users to share their stories. This should enlarge the engagement and be a proofs for new customers.
Unfortunately this project was abandoned. For everyone it was a side project. And a lack of leadership became the story of a fail.
What I think was the reasons to be a fail
1. The leadership. There were no hierarchy or a true leader to move the project.
2. A lack of user understanding. No metrics, no connection with users, only guessing.
3. A lack of user attraction. We didn't know the numbers in the funnel begin and end.
4. Took too much to build in so early process.
This should be a sign to be aware in your next project. Please, use this information well.
