An ad series designed for Dr. Pepper. The image was provided and two additional concepts were pitched before this final one was selected. Ads were created in Photoshop and I used Groups to ensure design elements didn't shift, could be easily organized and manipulated, and unity maintained.

The previous ad series was re-sized and the layout was adjusted for billboard format, in size, high contrast, and limited design elements to ensure it could be read in 3-5 seconds. Similar to the previous series, I used Photoshop and its Groups feature to build and organize all the ads in one file.