Cyberpunk 2077 UI/UX & In-game Ads

In 2019 I joined CD Projekt Red as a Motion Designer to help bring the vision of Cyberpunk 2077

to life in UI/UX and In-game Ads departments.

As a team, we really had a lot to think of with multiple platforms at launch.
Optimization was crucial and I had to remember that while doing all of the tasks.

I was responsible, among others, for:

- Cyberpunk 2077 logo animation in the game

- In-game TV ads

- Street ads

- Loading screens

- UI animations for quests

- Quest briefings

Below you can see some of the work that made it into the game and few videos from the process.
All of it was created in combination with Red Engine and After Effects, Photoshop, Illustrator.

UI/UX & In-game Ads Showreel

Compilation of selected works done for Cyberpunk 2077.
Awesome journey with great people in both teams.

Behind the scenes & the process:

Logo animation

Cyberpunk 2077 logo animation visible right after the prologue.

The goal here was to make it similar to our in-game UI style.
Also, multilanguage so I could easily swap the version.
Procedural approach was the best way to achieve it.

A lot of freedom and I am grateful for that :)

Small breakdown video included.

Lifepaths

Short videos presenting each lifepath.
I took care of editing the exisiting material with additional effects.

TV In-game Ads

All TV Ads I animated in one video.
You can watch them in Night City's TV stations only.
It was a pleasure to work on it due to a lot of freedom and fun during the production.

Street Ads

While traveling around Night City, you may come across a lot of animated advertisements

on different devices.
We have over 90 animated Ads with multiple formats.

Together with Artur Kalinowski, we animated everything in Red Engine.
A lot work but it definitely paid off, bringing even more life into the city.

Below you can see some of the animations that I made. Don’t hesitate to look for more by yourself :)