Eighteen was born where two sisters' love for the game began, in their home; number 18. The place where they grew up and experienced the game at an early age. The place where the passion; the obsession began...

We were approached to bring that obsession to life. After an initial consultation and the creation of a brand strategy, we decided that the company just had to be called eighteen. That strategy developed into the identity you see below. A play on the word and number form of eighteen to create a stand-out logotype.

We developed the identity across all elements of the brand including; stationery, products and clothing ranges. We worked with a local photographer to create a photographic style that was truly eighteen and art directed their initial product photoshoot.