Adriana Feitosa - 2021 (São Paulo, Brazil)
Adriana Feitosa is an architect and works in the development of commercial and residential architectural and interior projects.
The objective for this project was to develop a visual communication with a cozy, intimate, light, delicate, elegant and refined appearance, but avoiding these characteristics to leave the brand with a feminine appearance, favoring neutrality.
Some other attributes of the brand are: professional, creative, perfectionist, modern, communicative, leader, wise, open-minded and artistic.
The defined color palette seeks to convey the perception of a light, delicate and sensitive brand, in addition to remembering colors that are predominant in nature, such as earth tones and green, conveying harmony, warmth and security.
The shade of green used is darker and less saturated, which contributes to a good contrast with lighter colors, contributing to greater legibility in applications.
