This case study was our contribution to Prime Lab Creative Awards 2013.

The client was the Swedish skincare brand, ACO.

 

The brief was about launching their new product, Sun Active Protection, a new sun lotion made for an active target group. The brief primarily asked for a product launch but a long-term solution, where you create engagement and an interest within the brand was also welcomed.

 

The case study right now is in Swedish but soon there will be an English version as well.

 

Art Director: Jacob Hellström Copywriter: Marcus Pettersson Strategist: Hugo Albrektson