Audible Project.

This is a rhetorical advertisement campaign that focuses on the aspect that some things are boring and repetitive in everyday life. Audible however can put action, romance, tension, joy or fear into any mundane situation.
For the billboard series I decided to use simple images of everyday things like a cup of tea, or laundry, and added something more magical to it, that is representative of a specific book. The colour grading is inspired by the Audible creative guidelines.
Moby Dick audio book poster.
Harry Potter audio book poster.
Life of Pi audio book poster.
Dracula audio book poster.
Development of the project and initial sketches.
Developing the visual style.
Fahrenheit 451 and Silence of the lambs potential audiobook posters. The visual style didn't match the rest of the posters so they were not part of the final campaign.
Audible Project
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Audible Project

This advertisement was focusing on the aspect that some things are boring and repetitive in everyday life and that with audible you can make anyt Read More

Published: