Design Manager: Gjoko Muratovski

Designer: Varnia Taua

Design and the Brain, explores the effects of graphic design on the human brain. As technology advances, graphic designers answer the demand to produce books in both print and digital formats. However, the hidden impact of graphic design on the brain and how we are changing the landscape of this amazing organ goes unnoticed.

The project consists of two parts. A printed book and a digital book viewed via iPad. Both versions contain interactive elements creating different reading experiences and demonstrating how design is changing how we read and process information, consequently affecting our level of intelligence and cognitive ability. An important issue for graphic designers who are fundamentally involved in deciding how content is delivered and received.