Serena del Mar / Novus Civitas
Serena del Mar is a community just 12 kilometers from downtown Cartagena, Colombia, envisioned to offer world-class residential real estate, healthcare, education, commercial sites and tourism across 1,000 hectares of pristine coastline. The Dreamed City, conceived by developer Novus Civitas, was designed by a team of world leading urban planners, architects and engineers to improve its residents’ quality of life, welcome the future, integrate the natural environment and offer opportunities for everyone.
Conway+Partners was appointed to position this unique destination as the most desirable all-encompassing community in Latin America. We refreshed the visual identity to be more in tune with Cartagena’s bold and colorful spirit and built an engaging brand experience to launch this exciting new project. From compelling digital design and strategy to an inspiring ad campaign, stimulating copies and an immersive sales gallery experience to interact with potential customers, we were present in every detail, including sales people’s scripts, to ensure the brand came out as consistent and exceptional as possible.
