Julia Zhu's profile

INHERIT THE TRADITION

Julia Zhu
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INHERIT THE TRADITION
A Rebranding System of an Italian Deli
[ Description ]
 
Lucca is a family-run business. It blossomed because of attention to detail, demand of consistency, and its continental style and service. The store is run by a brother and sister team that are delighted to share in the deli’s wonderful tradition and legacy today. The history  witnessed a warm and close relationship between Lucca and its neighbours. I have to create packaging with a specific design perspective for the brand development. For this project, I try to develop the new brand identity for Lucca delicatessen by making the brand more modern, simple and young. The details of this project aims to attract people who prefer Italian foods, and enjoy their life well. I hope that Lucca deli will have a new image and its spirit can be passed down forever.
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INHERIT THE TRADITION
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Julia Zhu's profile

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Julia Zhu's profile
San Francisco, CA, USA

INHERIT THE TRADITION

Create a new branding for an Italian deli and its line of products. Also, we are required to stress the analysis of two-dimensional graphic appl Read More

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Creative Fields