Client: Powwownow
Agency: Gyro Manchester
2012 campaign creative and execution for Powwownow - a leading UK free conference calling service. Myself and copywriter Angus Prior, came up with the satirical charcter of Cecil Goldwell, to mock the business elite, the type who aren't so savvy when it comes to business expenditure. Our 'More Sense than Money' campaign helped Powwownow achieve a 138% increase in website traffic, a 92% increase in registrations and a 34% increase in revenue for 2012.
The campaign was featured in B2B Marketing Magazine, theMarketer magazine, across countless marketing websites, blogs and on twitter. It came runner up for 'Best SME-targeted campaign' at the 2012 B2B awards and received an award from adForum.
