Playboy "Au Naturel"
Program Packaging
Sometimes you’ve got to get out from in front of your computer and get out into nature. If you don’t have time for that, you can at least put some nature in your work. Here is our program packaging for Playboy Au Naturel. Since we didn’t have to pay for gas, we went to the mountains, the beach, the desert, and the jungle! The best part was that no one stuck anything up our noses before the trip.
Keeping in theme with Playboy Au Naturel, we’re baring it all and showing you our process. Here is a storyboard, an exploration of logo options, and some tests of different palette options.
Final styleframes.
Credits
Client: Playboy
LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Design and animation: Anfibio
