Nonna Creamery
Home-made Plant-Based Ice Cream
Brief:
To Create a plant-based ice cream's identity, with fun and friendly vibes.
Process:
Always started from the mind of the client, and see where our expectations meet. We chose name: 'Nonna', since in Bahasa Indonesia it means Lady. It started with Nonna Creamery, but we always name the brand with only 'Nonna', the Lady (who creates the ice cream in this context).
The audience in the client's niche and network mostly are female. So, in term of visual approach we decided to make it friendly and expressive with pastel and bright colours.
For Carousel type of content, I always read a lot first from some sources because I know the term might be sensitive, since it might related to someone's health issue. The 'plant-based' term itself is realtively a new popular term, so education should be one of the message's pillar of the brand.
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It's currently no longer managed by me (Still order the ice cream tho:) ), but you can take a look at IG: @nonna.creamery
