Branding & Identity Design
for an Indian Catering Service
February 2019
Homemade Mom Made is a catering service, started by a mother of three grown-ups. With the target audience being students, get-together groups, small parties, the identity needed to appeal to their emotions. They were looking for an identity that captured the essence of a home-cooked meal by an Indian mother. The name Home Made Mom Made is derived from the Hindi phrase ‘Ghar ka Khaana’. The logo is a bold, yet simple type-driven mark with a mascot of a multitasking Indian mother.
This project was full of explorations and took a few new forms. To take advantage of the Indian tradition, a set of graphical patterns, icons were designed. The mascot has rigid lines which match the All the chosen colors come from Indian cuisine; Red from Red Chilli, Orange from Paprika, Green from Green Chilli and Coriander, and Yellow from Turmeric. Indian Food is very rich in culture. Indian food is different from the rest of the world not only in taste but also in cooking methods. It reflects a perfect blend of various cultures and ages.
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