BRING INTO HARMONY
A Book of Rebranding Burt’s Bees
[ Description ]
The brand I’ve choosen is Burt’s Bees. The original brand mission was to make people’s lives better every day naturally. However, my idea is to help build the harmonious relationship between individuals and the world around through rebranding the project.
Making the shift into the new stage, Burt’s Bees has been able to keep most beneficial qualities such as friend-liness and naturalness. Adjusting to the new era and what really moves people, the new brand has become a harmonious, giving, sharing and responsible member that provides a kind of rich experience for customers. I’ve created visual expressions of the brand, such as logo design, websites and stationery.
