Trasportiamo
Brand Identity
Trasportiamo is the agency of public transports that allows people to move quickly and safely, responding to their needs. It operates in 4 provinces of Lombardia in the North of Italy: Milano, Monza e Brianza, Lodi and Pavia.
“Not vehicles, but people” is the claim. Specifically, it deals with the drafting of the local public transport basin program and the elaboration of the Integrated Mobility Basin Fare System.
For Trasportiamo is essential to create a timely communication, punctual and above all clear and precise. The values on which the agency is based are:
Integration, to be able to harmonize the system for the benefit of citizens and include the needs of minority groups. Experience, because they possess the necessary know-how of the reality they govern. Respect, towards users for a simpler, sustainable and affordable mobility.
The naming "Trasportiamo", with which the agency is identified, recalls the direct contact between travelers and the agency and the generation of a mutual feeling. In fact, the name derives from the union of the word "transport" and "I love you".
Trasportiamo is the brand that represents the agency on a broader communication level. Used for direct communications between agency and people such as tickets, advertising content, videos, animations, social etc.
ATPL is the acronym for Agenzia del Trasporto Pubblico Locale, the short name for the agency that officially represents it. Used for formal communications, internal and external to the company, such as on letterhead, envelopes and on the stationery.
Year: 2021
Team:
Alessandra Fonti
Luca Luoni
Giulia Patrono
Federica Sartorio
Edoardo Villa
University:
Course:
Future Scenarios
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