Pos Malaysia Measuring Tape
Client
Pos Malaysia
Scope
Art Direction, Photography
Social Content and Paid Media.
Art Direction, Photography
Social Content and Paid Media.
To reach young female entrepreneurs, and as part of reinventing Pos Malaysia as a brand
that could speak to a more diverse audience, we created the unlikeliest product from a
postal service - the Pos Malaysia Measuring Tape.
Focusing on details and making it available in brighter colours, we turned a simple measuring tape
into a fashion must have.
that could speak to a more diverse audience, we created the unlikeliest product from a
postal service - the Pos Malaysia Measuring Tape.
Focusing on details and making it available in brighter colours, we turned a simple measuring tape
into a fashion must have.
Thank you
Prepared by:
Kelly & Eric
People who worked on this:
Eric, Kelly, Kei Kei, Shafiqah, Villi, Zul, Shaun, Schrene, Suffian.
Kelly & Eric
People who worked on this:
Eric, Kelly, Kei Kei, Shafiqah, Villi, Zul, Shaun, Schrene, Suffian.
