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Bēhance

  • Against the trend of vineyard-designated wines, the collective made a wine not from a single vineyard but from a baker’s dozen. The idea was to blend one ton of grapes from each to create a wine that is conspicuously connected to Napa Valley, a truest expression of what the valley has to offer. No one has ever tried to capture Napa in its totality. The concept of ‘mapping’ each appellations was born to reflect the idea’s complexity. Executed to express the boldness of the idea and its true meaning. The bold type reflect their belief, and the intricacies of the map express the vastness of their idea. A design that blends both complexity and simplicity together.